

Your logo has to be able to scale from one extreme to the other. Logos appear on many platforms – everything from the sign on your building to the footer of your website. Illustrator is usually the best choice for logo creation. This allows for objects like your logo to scale as large or as small as you need and it won’t effect the quality keeping your perfect logo looking crisp and sparkly clean. Illustrator is a vector based program, meaning it uses mathematical equations to determine objects appearance. Weaknesses: Image Editing, Text Formatting It will help you layout your designs proportionately and it will help you see how much space you have for your content.

Know the exact dimensions of what you are designing.Pixels are for web, inches are for print.Standard resolution for print images is 300 DPI, web images are 72 DPI (this can be found in Photoshop index Type_image size_resolution) (ADD SCREENSHOT).Bring design into Indesign then add your text. Don’t do text in Photoshop for print materials.These pixels only allow for an image to re-size so much before the image gets distorted, “pixelated” and blurry. Pixels are tiny squares of color that make up an image. It is by far the most known out of the three and is often referred to whenever those sketchy images pop up of models who strangely look too thin for real life “they must be photoshopped.” But, adobe created a whole suite for design and they offer many programs that when used together help you create your perfect marketing masterpiece. Photoshop isn’t the end-all-be-all when it comes to design.
